RE: “True Agency Buyer” / Market Valuation of Your Firm
Dear Potential Seller,
I’ll be happy to provide you a realistic market valuation of your firm based on your financials, progress reports, similar criteria, and recent transactions. I’ve brokered many deals and come highly recommended by respected individuals in the Massachusetts insurance industry.
You may ask, Why should I have Michael involved in the process of selling my agency? Why not advertise and get numerous bids?
Let me answer by sharing with you a true story of my friend Tom. Tom worked as an auto salesperson for a Metro-Boston BMW dealer. In the course of conversation, he referred to a type of potential buyer as a “True BMW Buyer.” I had never heard that phrase before. He explained, a “True BMW Buyer” is someone who has purchased a BMW before. This type of buyer doesn’t need to test drive the car, and can make a purchase decision and stick by it. He has the cash or credit to purchase. He makes the deal happen now and not drag out the process for months. Basically, a “True BMW Buyer” is someone who does not waste everyone’s time. The trouble for Tom is that he’s able to identify “True BMW Buyers” only after going through the lengthy selling process many times over.
The same is true of a “True Agency Buyer”. A True Agency Buyer has purchased agencies in the past and can make a decision in a timely manner. He has the cash or credit to meet your asking price, and will not drag out the process for months. He’s someone who won’t waste your time.
With that said, every True Agency Buyer is slightly different, but what makes them similar is that they avoid bidding wars. Our True Agency Buyers know that there’s no point in going through all the effort, time, energy, due diligence, and legal expenses to have only a 1 in 10 chance of acquiring an agency. The point is that True Agency Buyers walk away from advertised sales, and “tire kickers” abound.
Like Tom, I have identified the “True Agency Buyer” only after going through many lengthy processes with potential buyers over the years. With this knowledge, I am able to present to you a serious, qualified, well-financed, responsive, and experienced buyer–a buyer who will deliver in a timely manner. Moreover, I strive to find a buyer who thinks like you, shares your vision of agency culture, and will treat your customers and employees well.
If you would like to have a confidential conversation with me concerning your perpetuation plan now or in the future, please call me right away at 617.292.2022.
Our service to you is confidential, professional, and proven to deliver results.
Any brokerage fee is the responsibility of the buyer.
Please call to schedule a visit.