Transparency

While it might appear on the surface that transparency is nothing more than telling the truth, sometimes telling the truth is hard. In general, we don’t like to let people down or admit mistakes, and transparency is about putting our unguarded self out there. But embracing transparency will help us be more open, honest and accountable. It’d about responsibility.
I know, this may sounds obvious, but keep in mind that part of transparency means putting all the pertinent details out there as well. If you neglect to including something – that others might have thought was important – this will impact your credibility as much as lying outright.
Only with transparency are we able to make accurate evaluations and proper business decisions.